The U.A.E took an important step in Digital Transformation-New E-commerce Law No. 14 of 2023 introduced

 The United Arab Emirates has taken a significant step towards digital transformation by introducing a new e-commerce law, numbered 14 of 2023. The Ministry of Economy held a media briefing on Wednesday to introduce the Federal Decree-Law No. 14 of 2023 on Commerce through Modern Means of Technology (e-commerce) in line with the country's strategic direction for digital transformation.

 

Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy

 The law aims to stimulate trade growth through advanced technologies and the development of smart infrastructure in the country. It supports the UAE's attractiveness to investments and enhances its leadership as a global business and trade hub.

 Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy, emphasized that the UAE is steadily transitioning to a new economic model that has resilience, innovation, and entrepreneurial thinking as its key pillars.

 Moreover, the country boasts a competitive and flexible economic, and legislative environment at the regional and global levels and offers an attractive business climate for entrepreneurs, investors and entrepreneurs from around the world.

 Summary of the Federal Decree-Law No. 14 of 2023 on Commerce through Modern Means of Technology (e-commerce) in the UAE:

Purpose:

• Stimulate trade growth through modern technology and smart infrastructure.
• Enhance UAE's attractiveness to investments and leadership as a global business and trade hub.
• Achieve the national target of raising the UAE's position to the number one ranking globally in e-commerce legislation.

Key Points: 

• Compatible with international trends and adopts a flexible approach.
• Legalizes e-commerce, making it similar to traditional trade.
• Provides optional dispute resolution mechanisms and insurance coverage.
• Protects consumer interests and intellectual property rights.
• Integrates roles of federal and local entities involved in the e-commerce value chain.
• Applies to free zones except for activities related to finance.
• Supports exploitation of technology for trade growth.
• Organizes digital payment gateways.
• Imposes fines for violations.

Responsibilities of the Ministry of Economy:

•  Propose and prepare a general e-commerce policy.
• Issue-specific terms and conditions for consumer protection.
• Coordinate with the competent authority regarding blocking of applications violating the law.
• Coordinate with other authorities regarding tax compliance, customs, and cybersecurity.

Criteria for Engaging in E-commerce:  Legal capacity.

• Compliance with legal, regulatory, and technical requirements.
• Necessary approvals, permits, and licenses.
• Secure technology infrastructure.
• Compliance with cybersecurity standards.

Merchants' Obligations:

•  Sell only legal goods and services.
• Obtain special approvals if required.
• Meet requirements for promotional campaigns and data sharing.
• Avoid deceptive practices and false information.
• Issue detailed digital invoices for purchases.

 Merchants are allowed to sell only goods and services that are legally allowed to be sold in the country and must refrain from selling any goods or services that require special approval from the competent authority before obtaining those approvals. They must also meet the conditions and requirements approved by the competent authorities regarding promotional and marketing campaigns and the sharing of customer data in this regard.

 They are also required to refrain from engaging in deceptive practices or providing false information that does not accurately describe the goods or services. A detailed digital invoice for purchases through modern technology means must be issued to customers.

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